...We have had EXCELLENT response from making the Chapter 13 newsletter available for free. We've had more interest in the 3-4 weeks that we have done that than in the entire rest of the time I have been a member in the Chapter...
An interesting debate usually breaks out if you try to move to make your chapter's newsletter available online. Many members will fear others will stop paying dues and just get the newsletter free off the website. Yet, if you ask those very people if they intend to stop paying dues, most will pause, reflect for a moment, and agree there are more important reasons they support the group.
If your chapter (or non-PRA-affiliated group) is chartered on the premise of growing the sport, encouraging wider distribution of your newsletter is a great tool to do that. If you need to make the case that your group is worth supporting with dues, there are these two basic approaches regarding the newsletter:
"If you join and support us with dues, you'll receive our chapter newsletter for the coming year."
Or...
"By supporting us with dues, you'll help make it possible to reach hundreds of newcomers with our chapter newsletter in the coming year."
I know which I'd rather sell!
The fact is it's tedious to remind yourself to go to the website and download the newsletter when a new one comes out. Getting it sent by e-mail or snail-mail without having to remember each month or quarter is a logical benefit to reserve for dues-paying members. But for the newbie who's just becoming interested and finds your website, having access to news of your next meeting and recent activities is very compelling.
We make it a point to reply to anyone who inquires about Chapter 2 with the latest newsletter in PDF form as an attachment, and a suggestion to join the group to receive it automatically each month. Newcomers seem very excited to get it. Especially if you combine it with the ability to join and pay dues online, as we do through the website using PayPal, you may be surprised how many people will be moved to join right then and there.
I'm not at all surprised to hear that PRA has had membership growth as a result of wider exposure in PSF magazine. This could be partly from disenchanted former members returning because of the improved magazine, but it surely is at least partly a result of the other recipients of the magazine being exposed to gyroplanes and the PRA. The challenge now becomes bringing them value for the extra $13/year they pay to be PRA members, above the $37 they were already paying to get the magazine.
Making the electronic version of your chapter's newsletter available free for the download also does at least two other things I like. It keeps some pressure on the group to create all the other member benefits a chapter should be providing. And it holds the potential to increase your circulation, which could eventually reach the point at which support from advertisers may be possible.