My observations - I worked in marketing for over 20 years.
The banner is far too busy.
Less can be more - consider one larger image that shows a positive aspirational aspect of flying gyrocopters - one short simple positive strap line ( three/four words max ) with your branding.
Drop the Sheriff's vehicle with the motorbike - nothing to do with your core product offering and shows a less than aspirational interaction with law enforcement. The small flying gyro alongside gets a mere 25% share of that part of the poster - confusing for those who have little or no idea what a popular rotorcraft might be.
Who is the poster aimed at - who are you trying to attract - consider your core market and consider your future flyers.
Design should not be rushed - get these things sorted, and approved way ahead. You should have a simple generic positive ad/banner/poster ready long ago as a safe stop gap for unexpected promotional opportunities.
Keep it clear, simple and on message.
Well, this was a rush job as I'm out of time and a stop-gap. Should have solved the branding for live streaming months ago but was designing projects, PA, camera, and networking system and ran out of time.
I will have no more free time after 7/5 as flying to Mentone to set up a new PA system, directional antenna for cell carrier on our 40-foot control tower = times 5 at least better single strength, installing a complete Equibiquity profession 1G network in the office and a Mesh Network with 3 point to point bridges to on point to multipoint bridge, and 30 foot pole mounted 25x optical zoom Camera of the runway and one two cameras's in the conference for live streaming to our facebook page. I had to take a 60-hour network certification course just to learn sub-netting and network configuration. But it saved PRA 15K to have it done for us and I can keep it running from anywhere in the world. There is over 2000 feet of PA wire 1000 feet of Cat 7 network cable and 400 feet of AC wire all underground.
Your excellent advice Steve is very welcome. I've been marketing for over 50 years but always paid a professional to send me proofs. I would just write the call to actions lines and they would do it for me for those 50 years. I mean I cannot even spell and no artist!!! I knew it was still too busy but you should have seen the 1st 3 way busier. But this is done and I got 1/2 price off if I order before midnight so this is now version 1 being shipped.
Version 2 I will drop the motorcycle, good points.
Mainly these will be backdrops for PRA's new video webinar and Chapter Fly-Ins. We will ship the cameras and equipment to Chapters and presenters.
PRA is adding first monthly on-line FAA wings webinars and monthly historical webinars with Dr. Charnov's PRA historian starting in mid-August or 1st of September after the convention and I can sleep for a week to catch. We will be adding manufactures, dealers, vendors, CFIs, DPEs, our gyroplane community pioneers that started it all, etc.