Looking for constructive criticism!

All_In

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Our new FAA Wings and Historical webinars monthly program require some kind of background branding.
This is the best I can do in the short time before the convention. I'm no artist.

Is this too busy?

1144862
 

Steve_UK

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I'm not a pilot but have been lucky enough to fly in Mi-24 Hind, Mi-2, Mi-17, Lynx HAS3, Gliders, GA
My observations - I worked in marketing for over 20 years.

The banner is far too busy.

Less can be more - consider one larger image that shows a positive aspirational aspect of flying gyrocopters - one short simple positive strap line ( three/four words max ) with your branding.

Drop the Sheriff's vehicle with the motorbike - nothing to do with your core product offering and shows a less than aspirational interaction with law enforcement. The small flying gyro alongside gets a mere 25% share of that part of the poster - confusing for those who have little or no idea what a popular rotorcraft might be.

Who is the poster aimed at - who are you trying to attract - consider your core market and consider your future flyers.

Design should not be rushed - get these things sorted, and approved way ahead. You should have a simple generic positive ad/banner/poster ready long ago as a safe stop gap for unexpected promotional opportunities.

Keep it clear, simple and on message.
 

Eric S

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Are you after new pilots? Maybe show a single-place machine as well. They're more affordable and way more agile.
 

All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
My observations - I worked in marketing for over 20 years.

The banner is far too busy.

Less can be more - consider one larger image that shows a positive aspirational aspect of flying gyrocopters - one short simple positive strap line ( three/four words max ) with your branding.

Drop the Sheriff's vehicle with the motorbike - nothing to do with your core product offering and shows a less than aspirational interaction with law enforcement. The small flying gyro alongside gets a mere 25% share of that part of the poster - confusing for those who have little or no idea what a popular rotorcraft might be.

Who is the poster aimed at - who are you trying to attract - consider your core market and consider your future flyers.

Design should not be rushed - get these things sorted, and approved way ahead. You should have a simple generic positive ad/banner/poster ready long ago as a safe stop gap for unexpected promotional opportunities.

Keep it clear, simple and on message.
Well, this was a rush job as I'm out of time and a stop-gap. Should have solved the branding for live streaming months ago but was designing projects, PA, camera, and networking system and ran out of time.
I will have no more free time after 7/5 as flying to Mentone to set up a new PA system, directional antenna for cell carrier on our 40-foot control tower = times 5 at least better single strength, installing a complete Equibiquity profession 1G network in the office and a Mesh Network with 3 point to point bridges to on point to multipoint bridge, and 30 foot pole mounted 25x optical zoom Camera of the runway and one two cameras's in the conference for live streaming to our facebook page. I had to take a 60-hour network certification course just to learn sub-netting and network configuration. But it saved PRA 15K to have it done for us and I can keep it running from anywhere in the world. There is over 2000 feet of PA wire 1000 feet of Cat 7 network cable and 400 feet of AC wire all underground.

Your excellent advice Steve is very welcome. I've been marketing for over 50 years but always paid a professional to send me proofs. I would just write the call to actions lines and they would do it for me for those 50 years. I mean I cannot even spell and no artist!!! I knew it was still too busy but you should have seen the 1st 3 way busier. But this is done and I got 1/2 price off if I order before midnight so this is now version 1 being shipped.

Version 2 I will drop the motorcycle, good points.

Mainly these will be backdrops for PRA's new video webinar and Chapter Fly-Ins. We will ship the cameras and equipment to Chapters and presenters.

PRA is adding first monthly on-line FAA wings webinars and monthly historical webinars with Dr. Charnov's PRA historian starting in mid-August or 1st of September after the convention and I can sleep for a week to catch. We will be adding manufactures, dealers, vendors, CFIs, DPEs, our gyroplane community pioneers that started it all, etc.
 

Smack

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John, I definitely agree with dropping the sheriff's vehicle, but the motorcycle tie-in might be useful.
Yes, too busy.
Brian
 

All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
Are you after new pilots? Maybe show a single-place machine as well. They're more affordable and way more agile.
My goal is to attract more people to the sport. The motorcycle is a great cross-market and why I like that shot it appealing to them, but exclusive.
There are two pictures one is an open cockpit two-place to be out in the open and the other is attracting the enclosed cross-country crowd as my hope of subliminal message.
The problem is I have limited artwork to work with.

I'll post some of my best pictures and hope you, Steve, and others could help me decide and create the final version.

If anyone is an artist I could sure use your help.
 
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All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
Here they are the best actions shots I have.
 

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All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
Here are 10 more
 

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All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders

All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
Here's a "hook" that might grab the folks you are trying to catch.View attachment 1144900
I like the shot too. The problem is why I had to use two photo to fill the back ground they are all shot in landscape so look how it crops it to heighten it to fill the banner background. Else it just white with a photo on top or in the center.
You lose the sun in all of them but the 2nd one.
See the problem with all of the other up close action shots.

But I like your over all simplisity.

The moderm PRA supports historical gyro's and the new modern equally.
That is why you only selecting ultralights is not both or either.
One picture with both a Benson and a PAV-5 would do it. But nothing else so will need two in every shot as I do like only one photo. But in it in portrait not landscape and they are hard to find.


These are only 4 feet wide and 81" tall. So we need two Retractible Banners as background for webinars to hide (the mess on the table or couch behind the guest at there home that we ship the webinar eq to :)
 

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All_In

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Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
Or did you mean this gyro-girl.
 

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Greg Vos

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Sex. Sells .....IiR it's in the first chapter of the IMM syllabus 😁

Pretty little things will always get the attention of red blooded men even old bullets still appreciate them ....just saying


Wish we had a more active gyro community in SA so well done on your efforts and enthusiasm
 

Smack

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Definitely the best photo is OldSchoolSunSet, John.
Yes, drop the 'license' part.
My wife's gyroplane phrase is "It's the ONLY way to fly...……. as long as you don't have to get anywhere".
Brian
 

Gyro28866

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Is that her CFI in the last photo?
Telling her,
Don't grip it soo hard; and never pump the stick!
 
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