- Apr 21, 2008
- San Diego, CA. USA
- Piper Archer, Aviomania G1sb
- Total Flight Time
- Not sure over 10,000+ logged FW, 260+ ultralights, sailplane, hang-gliders
Well, this was a rush job as I'm out of time and a stop-gap. Should have solved the branding for live streaming months ago but was designing projects, PA, camera, and networking system and ran out of time.My observations - I worked in marketing for over 20 years.
The banner is far too busy.
Less can be more - consider one larger image that shows a positive aspirational aspect of flying gyrocopters - one short simple positive strap line ( three/four words max ) with your branding.
Drop the Sheriff's vehicle with the motorbike - nothing to do with your core product offering and shows a less than aspirational interaction with law enforcement. The small flying gyro alongside gets a mere 25% share of that part of the poster - confusing for those who have little or no idea what a popular rotorcraft might be.
Who is the poster aimed at - who are you trying to attract - consider your core market and consider your future flyers.
Design should not be rushed - get these things sorted, and approved way ahead. You should have a simple generic positive ad/banner/poster ready long ago as a safe stop gap for unexpected promotional opportunities.
Keep it clear, simple and on message.
My goal is to attract more people to the sport. The motorcycle is a great cross-market and why I like that shot it appealing to them, but exclusive.Are you after new pilots? Maybe show a single-place machine as well. They're more affordable and way more agile.
I like the shot too. The problem is why I had to use two photo to fill the back ground they are all shot in landscape so look how it crops it to heighten it to fill the banner background. Else it just white with a photo on top or in the center.