That is a mikuni fuel pump, should be rebuilt every year, with a MIKUNI rebuild kit, not some cheapo aftermarket kit. Bing 54's just like a rotax.
The rubber on the drum doesn't make any differance that I can tell, I'll have to go to a little bit harder wheel next time. The one on there is an 86 durometer softness, I have been experimenting with different pre-ro wheels from Grainger and McMaster Carr, they cost me about $6 each.