I think the company should at least demonstrate that the device works in flight with a real gyro.
BRS never demonstrated on a plane in flight until one was designed for the certified Cirrus. I'd like to see a remote controlled gyro saved but I'm not holding my breath.
The video I see is of a ground test, where the rotor appears to self destruct or something at the end. If it's everything they claim, then it should be able to put the gyro down with zero damage to the gyro.
I figured that would come up. Best guess is they underestimated the downward force the fully opened chute exerted on the pickup bed and it bottomed out the blade clearance. No ballistic recovery company would claim zero damage. Where exactly did you see that claim?